He holds the ball with care. Take distance and kick. The ball makes a curve and enters the angle, without any chance of defense for the goalkeeper. He celebrates the goal by taking off his shirt, kneeling down and raising his hands to the sky. It would be something common in football videos on social networks if it weren't for some elements: the dirt field, the bricklayer's gloves used by him and the shout: "Receba!" So he became a worldwide phenomenon. In a few months, tiktok star @luvadepedreiro saw his life change. Nowadays, he has more than 20 million followers, is sponsored by major brands, shoots commercials with world football idols such as Lionel Messi, Ronaldinho Gaúcho, Paul Pogba, and will be the first Brazilian influencer to participate in the Ballon d'or Ceremony. A very different reality from its humble beginnings in the small village of Tabua, with a population of 150 people, in the interior of Brazil.

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